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聚丰园命名的由来： 20世纪90年代，聚丰园考察了中国东北、华南等水稻产地，发现了优质大米基地，其凝结稻田原野的气息，得自天然清泉的浇灌，自然凝露的滋养，簇拥白皙，颗颗静美。在聚集物华天宝的土地，布满了金灿灿的、遍地飘香的稻穗，大自然的妙斧神工描绘出一幅丰收的景象……在这里，优质的环境不仅是山水灵气，更是淳朴的民风与悠久的农耕文化的凝结。聚丰园人想跟人们分享最质朴、最自然的大米，于是，便有了“聚丰园”这个品牌企业名称。
企业精神：敢为人先，追求卓越 聚丰园在经营管理思维中一直敢于创新，每年做好3年的规划，经营1个，储备1个，研发1个，永不落空，力争走在行业的前面，成为行业的领跑者。
企业宗旨：打造粮油精品 倡导品位生活
企业使命：让大家都能吃上健康的放心粮油
服务宗旨：凭粮心做好米 缔造健康生活
企业目标：做广东大米行业的领跑者
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管理理念：以发展求生存 以创新求突破 以文化求持久
经营理念：诚信立业 品质为本 顾客至上 开拓奉献
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